Our Weekend With Red Bull Trackhouse At NASCAR San Diego

A few months ago, if you had told us we'd be spending a weekend at a NASCAR race, we'd probably have laughed. Fast forward to today and four of us found ourselves standing trackside over the weekend, thanks to our friends at Red Bull Trackhouse, taking in one of the most exciting sporting events we've experienced in a long time.

After collaborating with Red Bull Trackhouse on an exclusive collection and hosting the #88 and #97 display cars in North Park, we were invited out to experience race weekend from inside the Red Bull Energy Station. The hospitality was incredible. Great food, cold drinks, and one of the best views of the entire circuit made for an unforgettable day, but what stood out most was the atmosphere. The energy, the noise, the speed, and the passion of the fans were impossible not to get caught up in.

One of the highlights of the weekend was seeing people wearing and asking about the Red Bull Trackhouse x Overload collection we created together. Throughout the event we were constantly asked where people could buy the tees, hats, hoodies, and skateboard decks. Unfortunately for them—and fortunately for those who scored one—the collection was never available for sale. Every piece was produced exclusively for giveaways and event activations, making it one of the most limited projects we've ever been involved with.

A massive thank you to everyone at Red Bull Trackhouse for bringing us along for the ride. From the first conversation through to race weekend itself, the entire collaboration was a pleasure to be part of. The collection turned out better than we could have imagined, the response from the community was incredible, and the experience gave us a whole new appreciation for motorsport culture.

Safe to say we're NASCAR fans now.