Overload Skate Shop

Founded in 2000, Overload Skate Shop is a locally owned skateboarding, sneaker, and streetwear shop in San Diego, located on 30th Street in the heart of North Park. What began as a core skate shop on University Avenue quickly became a cornerstone of San Diego’s skateboarding community, offering a curated selection of skateboards, trucks, wheels, shoes, and apparel.

As skateboarding culture and street style evolved, Overload evolved with it. Over the years, we expanded our offerings to include premium sneakers and apparel from leading brands such as Nike SB, New Balance, and Jordan, earning a reputation as a trusted destination for skateboarding gear, footwear, and streetwear in San Diego.

Today, Overload is widely recognized as a go-to skate and sneaker boutique in North Park, while remaining deeply rooted in the skateboarding culture that built us. Skateboarding isn’t just part of our history — it’s the foundation of who we are and everything we do.