New Balance 740 - Black / Black Cement

New Balance 740 – Classic Running Style Reimagined

A fan-favorite returns. The New Balance 740 revives a beloved silhouette from the early 2000s, offering a fresh take on a classic running shoe. Once a go-to for high-mileage runners, the 740 is back from the archives to win over a new generation. With a combination of modern styling and vintage DNA, it blends everyday comfort with timeless appeal.

Featuring an open knit mesh upper, angular overlays, and a segmented midsole, this updated version offers a breathable, performance-ready fit. Two-tone colorways and reflective accents provide bold aesthetics, while tried-and-true ABZORB cushioning delivers all-day impact protection. Whether you’re rediscovering a legend or finding your next favorite pair, the 740 is built to go the distance.

Key Features:

• ABZORB Midsole: Absorbs impact through superior cushioning and compression resistance
• Open Knit Mesh Upper: Provides lightweight breathability and a sleek, streamlined look
• Molded TPU ‘N’ Logo: Durable, standout branding that adds structure
• Reflective Accents: Enhance visibility in low-light conditions
• Synthetic Overlays: Offer added support and style
• Segmented Rubber Outsole: Improves traction and natural foot movement
• Style #: U740BO2

The New Balance 740 is a nod to the past with performance built for today—ready to become your everyday essential.